Offer
Homepage mock
Free
From your current live URL. A proposed homepage — nothing is installed.
La Jolla / San Diego, CA
Paste your URL. Get a homepage mock.
Then a limited install — a theme, a search-and-answer foundation, and a site you own. Not a prettier skin. Built for Google, AI answers, and generative search.
Free mock from the live URL. No ranking promises. You keep the site.
Not the work
A prettier theme
Looks new. Still invisible to the systems that write answers.
The work
A foundation
Schema, FAQ, llms.txt, crawlers, consoles, template vitals. Then the homepage can be found.
Not a promise
No #1 on ChatGPT
We will not sell a ranking. We will make the site extractable.
The door
Three prices that fit on a card.
Door offer
New Web Refresh
$997
Theme install plus the search and AI-answer foundation. Limited to a few installs a week. You own the site.
Offer
Managed hosting + care
$149/mo
Hosting and ongoing care after the install. Hosting-only is $99/mo.
Homepage-only is $497. Hosting-only is $99/mo. Full menu.
Not included
Say it before the plumber asks.
The Refresh is a limited install, not an agency retainer in disguise. This list is also on The Refresh.
- A custom brand system, logo suite, or photography
- A rewrite of every interior page
- Full-site copywriting
- An online shop, booking engine, or membership build
- Paid ads, backlink campaigns, or “we’ll get you to #1” retainers
- A promise that ChatGPT, Google, or any answer engine will rank you first
- Same-week unlimited revisions
- Legal, ADA-audit, or trademark filing work
How it works
URL. Mock. Limited install.
01
Paste the live URL
Dave looks at the site you already have — not a blank brief.
02
Homepage mock
A proposed redesign of the front door. Nothing goes live yet.
03
Book an install
About three or four a week. You own the site when it is done.
Answers
Questions a shop actually asks.
What do I get for free?
Paste a live URL and CalDev Studio prepares a homepage mock from what you already have online. It is a proposed redesign of the homepage — not a full site build, and not a live change to your current site.
What is the New Web Refresh?
The door offer is $997. It is a theme install plus an SEO, AEO, and GEO foundation: schema, FAQ, llms.txt, robots that allow AI crawlers, Google Search Console, Bing, and IndexNow, Core Web Vitals work on the template, and 301s where they belong. You own the site when we are done.
What is not included in the Refresh?
The Refresh is not a custom brand system, not a full rewrite of every interior page, not copywriting for the whole site, not photography, not a shop build, not paid ads, and not a ranking guarantee. Homepage-only work, Webflow, Sanity, Mailchimp, local SEO retainers, and AEO pillar pages are separate offers.
Do I own the site after the install?
Yes. The Refresh is an install on a site you own. CalDev Studio does not keep the keys. Managed hosting and care are optional after that.
Will this get me to #1 on Google or ChatGPT?
No, and we will not promise that. The work is a foundation so search engines and AI systems can crawl, understand, and cite the site. Rankings and AI answers move for many reasons we do not control.
How is this different from buying a prettier theme?
A theme change can look new and still be invisible to Google and to the systems that write AI answers. The Refresh is built for that layer: schema, FAQ in real HTML, llms.txt, crawler access, search console setup, and template performance — not just a skin.
How many installs do you take?
About three or four installs a week. That cap is how Dave keeps the work limited and done by one person in La Jolla, not a factory.
How do I start?
Paste your live URL on the homepage or the contact page. That is the start of the free homepage mock. If the mock fits, we book one of the limited installs.